Business Analyst - Salesforce Marketing Cloud & Agentforce for Marketing Job at American IT Systems, Remote

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  • American IT Systems
  • Remote

Job Description

Business Analyst Salesforce Marketing Cloud & Agentforce for Marketing
Location: Remote

Job Summary

We are seeking a detail-oriented Business Analyst with expertise in Salesforce Marketing Cloud and Agentforce for Marketing to bridge business needs with technical marketing solutions .

This role will focus on gathering requirements, optimizing customer journeys, and enabling AI- driven marketing capabilities to deliver personalized and data-driven customer experiences.

Key Responsibilities

Business Analysis & Requirements Gathering

  • Partner with marketing, sales, and product stakeholders to gather and document business requirements
  • Translate business needs into functional specifications for Salesforce Marketing Cloud solutions
  • Create user stories, process flows, and acceptance criteria
  • Facilitate workshops, stakeholder interviews, and requirement validation sessions

Salesforce Marketing Cloud (SFMC)

  • Collaborate with technical teams to design and implement campaigns using Journey Builder, Email Studio, and Automation Studio
  • Define segmentation, targeting strategies, and campaign logic
  • Ensure proper use of data extensions, contact models, and personalization strategies
  • Support testing, UAT, and campaign validation

Agentforce for Marketing (AI Integration)

  • Identify opportunities to leverage Agentforce AI agents for marketing use cases (personalization, lead nurturing, content generation)
  • Define business requirements for AI-driven workflows and automation
  • Assist in training, testing, and evaluating AI agent outputs
  • Monitor and refine AI-driven processes based on performance insights

Data Analysis & Insights

  • Analyze campaign performance and customer data to generate actionable insights
  • Define KPIs, dashboards, and reporting requirements
  • Work with data teams to ensure data quality, governance, and compliance
  • Support A/B testing and optimization strategies

Stakeholder Communication

  • Act as a liaison between business stakeholders and technical teams
  • Communicate complex technical concepts in a clear, business-friendly manner
  • Provide regular updates on project progress, risks, and dependencies

Required Skills & Qualifications

  • 3 6+ years of experience as a Business Analyst in digital marketing or CRM environments
  • Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
  • Familiarity with Agentforce or Salesforce AI tools (Einstein AI, generative AI)
  • Strong understanding of marketing automation and customer lifecycle management
  • Experience writing user stories, BRDs, and functional specifications
  • Basic knowledge of SQL and data segmentation concepts
  • Strong analytical and problem-solving skills

Preferred Qualifications

  • Salesforce Marketing Cloud certifications (Email Specialist or Consultant)
  • Experience with Salesforce Data Cloud (CDP)
  • Familiarity with Agile/Scrum methodologies
  • Experience with reporting tools and dashboards (e.g., Tableau, CRM Analytics)
  • Exposure to AI-driven marketing or personalization platforms

Job Tags

Remote work

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